A
Action: A command which begins a
recording.
Angle: The angle from
which the shot is taken.
B
Bust Shot: A film shot from the
chest up.
Button: A line or gesture that
ends a scene.
C
Cheating: Turning out towards
the camera slightly so that you aren't at profile.
Close up (CU): A film shot of
only the shoulders and face.
Copy: a script of the commercial.
Copywriter: The author of a
commercial.
Cut: A command ending the scene.
E
Extreme Close up (ECU): A shot
of only part of the face or a specific part of the product.
F
Fade (Out, In, Up, Down): A slow
change of light levels up or down (in or out), used for scene
changes.
Frame: The border of the
television monitor, that surrounds the picture.
Full Shot: A shot of someone's
entire body.
H
Hitting the Mark: Stepping up to
the mark at the right time.
L
Leader: Extra time before and
after a take to make it easier to edit.
Long Shot:
A film shot taken showing the scene or talent at a distance. Also a
Wide shot
M
Mark: The mark on the floor that
show's where an talent should stand
Master Shot: A shot of the
entire scene. The master shot is often used to help mark and
slice scenes together.
Matching: Editing shots together
and synchronizing them to make sense together.
MOS: A film shot or commercial
recorded without sound recordings.
O
Over-the-shoulder: A shot taken
from behind one talent's shoulder, looking towards another talent.
P
Pick-up: A film shot using a
different camera angle other than the long shot.
Pan: Moving the camera
horizontally (from side to side).
Plosives: The B, D,G, K, P, T
consonent sounds.
S
Scoring: A term used for marking
the copy. Used to help the talent know his/her blocking and
inflections.
R
Rotation: A complete rotation/pan all
the way around with the camera as the center point.
Slate: A board with the production,
shot, take and date written on it, used
Spacial Relationships: The
relationship between the distance between two talents in real life as
opposed to how far aprt they look on film.
Storyboard: A sketch, much like
a comic strip detailing what the shots and angles might appear as.
T
Take: A performance caught on
film.
Talent: A commerical actor.
Tilt: Moving the camera
vertically (up and down).
Two-Shot: A film shot with only
two people.
W
Waist Shot: A film shot taken
from the wiast up.
V
Voice Over (VO): Narration of a
scene in which the person speaking is not scene.
Z
Zoom: A film shot where the
camera moves in or out towards or away from the talent or product.